creative strategy
for dtc brands spending $100K+ a month on meta

scale your spend.
keep your cpa.

$3.5m+ in revenue from my concepts
direct response copywriter first6+ yrsstrategist second.
free strategy demo book a call
Lena Ristova
strategy demo

how i'd build your next winner

the breakdown
loom coming
the script

inside a winner, line by line.

the account had no momentum→this ad out-spent its top ad by 58%

why it's there

watch the ad
tap to play
what it did
$27Kspent
1.28mimpressions
$20.99cpm
free strategy demo
receipts

recent wins

as creative lead

proof of spend

triple whale · all campaigns
ad spend
$3,671,515.51
total ad spend on the account
tracked revenue
$8,529,451
2.32x
blended roas
271,356
purchases
the systems i built for this account
built the team's creative osvsl, ugc + static hubs and crash courses. one playbook for every editor
mapped every avatar from real vocthe angles the account scaled on
trained the team 2x a weekfounders included. editors knew why winners won
10 targeted concepts a weeka testing pipeline that never ran dry
recent spendersmy concepts
the work

creative samples

full funnel

more than a creative strategist

ads, pre-landers, pages, offer. everything between the scroll and the sale

step 01

research your competitors don't have

apify agents scrape thousands of reviews, comments and threads in hours, not weeks. burner tiktok accounts show me what your buyer's feed is already rewarding, before you spend a dollar.

it all lands in my own research system: competitor vault, offer matrix, language bank, objection log, avatars. so every script is written in your buyer's words, not ai's.

step 02

the buyers most likely to convert

not generic personas. i use the data to find the buyers with the highest emotional intensity and the highest odds of converting. five to twenty per brand.

each one maps their pains, buying behaviour, the objections that kill the sale, and hooks by awareness stage. the angle map comes from these: angles nobody in your category has run.

step 03

your team, trained to make winners

i sit with your founders and editors and read the briefs. nine in ten generic scripts are a systems problem, not a talent one.

every winner traced to its avatar and funnel stage.

step 04

a system so winners keep coming

here, a training hub. editors on a $1.2m/mo account didn't know why a winner was winning, so i tore down 20 and taught them.

no templates. built to the gap, in your tools.

systems

my own strategy software. built to find winners faster.

private software
built on

the strategies i've used to help 7 to 9 figure dtc brands scale

shows

only the kpis and patterns that matter

so we can

boost effective execution and scale without wasting time or money

live demo
demo of the strategy software
tap to enlarge
Lena Ristova, She Freelances™ training on what makes an ad work
first officialcreative strategy coach · She Freelances™

the coach strategists learn from.
now training your team.

your team gets the same training my students get. so you waste fewer tests, and find winners faster.

fewer wasted tests

angle sessions find the angle that sells, before you spend on it

faster winners

scripts audited line by line, torn apart until they sell

a team that knows why ads win

the direct response and creative strategy i teach live, 3x a week

in their words

what founders send me

“This is the exact type of insight I need, especially as a solo founder. A lot of these decisions I make are very one-sided. It’s good to have a different perspective on it.”
PayPal notification, end of year bonus
never invoiced
Inbound message from a brand spending 1M a month
inbound referral. $1M/mo on meta
fit check

are we a fit?

a fit if
you spend $100K+ a month on meta
you want a strategist, not a full-time hire
you'll give creative a trial month, then 90 days
you trust the brief once it's agreed
you want angles nobody in your category runs
your editors have room to produce
you'll share view access to ads manager
not for you if
you spend under $100K a month on meta
you need a full-time, exclusive hire
you want a winner in week one
you need sign-off on every line
you want the same ads your competitors run
your editors have no capacity for creation
you won't grant me view access to meta
sounds like you? free strategy demo ›
the offer

how we work together

the engine
from$5,000USD/mo
plus 5 to 10% of revenue or spend, tbd on the call
  • market research, built from scratch
  • angle map and persona matrix
  • 5 to 10 scripted, briefed concepts a week
  • creator and editor briefs
  • weekly readout: what's making money, what to kill
  • training materials for your team, if needed
  • weekly strategy calls, if needed
  • creator sourcing, if needed
trial month, then a 90 day retainer. full terms on the call
free strategy demobook a call
different structure in mind? bring it to the call
the specifics

FAQ